Real mothers are shaping the new Bübchen campaign, which makes a statement with real skin and real emotions. The core message, "for our baby skin," will reach more than 100 million contacts.
Having a baby puts the skin under extreme stress and leaves traces that are part of a very special story. Almost every mother has special skin characteristics that make her unique. Bübchen puts this individual beauty at the center of the campaign conceived by antoni jellyhouse.
Starting in mid-June, three real mothers (some of them expectant) and their children will demonstrate how beautiful real "baby skin" can be. "Our intention is to showcase the beauty of real skin and not the illusion of flawlessness," says Isabel Heisterkamp, mother and Head of Marketing at Bübchen.
Gentle care “for our baby skin”.
Stretch marks or a prominent scar - Bübchen has found protagonists who are proud to share their skin's stories. Anna posed for the camera with her little daughter. "What's good for my baby is good for me too." This quote is also the unifying theme of the Bübchen campaign. Half of the customers use the gentle skincare products for themselves and their children.
“The new Bübchen campaign captures the zeitgeist of young mothers and modernizes the brand image. It is accompanied by a new packaging design for our baby line,” says Martin Kemper, CEO of Bübchen.
The campaign launches on June 15th and will be widely visible to the target audience across relevant social media and video platforms, including VOGUE.
About Bübchen
Bübchen-Werk Ewald Hermes Pharmazeutische Fabrik GmbH, based in Soest, employs around 125 people. Bübchen has been part of the Katjes International Group since 2020. The iconic Bübchen brand is the market leader in the baby and child care segment. Thanks to over 60 years of experience and research, Bübchen guarantees safety and protection from the very beginning. The Bübchen range offers a wide variety of care products: For babies from the first day of life, Bübchen Baby Care is just right for their special skin needs. The colorful Bübchen Kids care and bathing fun products, which are especially gentle on delicate children's skin, are ideal for children aged three and up.