Following yesterday's verdict in the Bübchen v. Beiersdorf case, Managing Director Martin Kemper expressed a positive mood: "We welcome the court's basic assumption that the products have a multitude of similar characteristics. For this reason, we are appealing."
The accusation of unfair imitation against Bübchen still stands. "We are surprised that Beiersdorf doesn't also have a vested interest in clearly differentiating itself from the competition. On the contrary, Nivea is using Bübchen's proven and long-standing successful brand image," Martin Kemper concluded.
The appeal was filed with the Düsseldorf Higher Regional Court on the morning of November 18.
About Bübchen
Bübchen-Werk Ewald Hermes Pharmazeutische Fabrik GmbH, based in Soest, employs around 100 people. Bübchen has been part of the Katjes International Group since 2020. The iconic Bübchen brand is the market leader in the Baby Care + Kids Care category. Thanks to over 60 years of experience and research, Bübchen guarantees safety and protection from the very beginning. The Bübchen range offers a variety of care products: For babies from the first day of life, Bübchen Baby Care is just right for their special skin needs. The colorful Bübchen Kids Care and Bath Fun products, which are especially gentle on delicate children's skin, are ideal for children aged three and up.