Bübchen Skincare GmbH, a wholly owned subsidiary of Katjes International GmbH & Co. KG, is investing in the startup Blaue Helden. As part of a capital increase, Bübchen is acquiring shares to create capital for further growth. Launched in 2019 by Christoph Heeren, Blaue Helden aims to make the cleaning products market more sustainable.
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All-purpose and glass cleaners, as well as dishwashing detergents, are available at major drugstore chains such as dm, Rossmann online, and Budni. Sales in their own online store will follow soon. The cleaning tabs are biodegradable and free of microplastics. Blaue Helden and Bübchen enjoy a very high level of customer loyalty, especially in drugstores.
"We are excited about the sustainability potential of Blaue Helden. In Germany alone, more than 800 million plastic cleanser and hand soap bottles end up in the trash every year," says Martin Kemper, Managing Director of Bübchen Skincare. "We were also impressed by Mr. Heeren's expertise; as a former P&G manager, he has a very good understanding of the skincare segment and the retail industry."
"I'm very pleased about the partnership with Bübchen and the trust they've placed in me. With this strong partner at Blaue Helden's side, I want to realize my ideas for the brand and products even faster," says Blaue Helden founder Christoph Heeren.