A light blue bottle, a dark blue logo, and the claim "For delicate baby skin." These are attributes attributed to the baby care brand Bübchen, which has been established for decades. Since fall 2020, consumers have found another baby care series on the shelves with the same Nivea Baby characteristics. "Beiersdorf is adorning itself with long-established associations of trust and tradition with Bübchen," says Bübchen CEO Martin Kemper, and is filing a lawsuit.
Thanks to 60 years of experience and research, the "Bübchen" brand has become synonymous with particularly gentle body care products for infants and children. The Bübchen range offers a wide variety of care products: For babies from the first day of life, Bübchen Baby Care is just right for their special skin needs. Ideal for children three years and older, the colorful Bübchen Kids care and bathing fun products are especially gentle on delicate children's skin.
ÖKO-TEST: 6X “VERY GOOD”
The years of expertise are also reflected in the product quality: In the ÖKO-Test special issue “Pregnancy and Birth” (issue 04/2021), Bübchen was rated “very good” 6 times and “good” 1 time – placing it way ahead of its main competitors on the rating scale.
The same ÖKO-Test special issue also features two products from the Nivea Baby line. Both were rated "unsatisfactory" because they contain, among other substances, paraffins or paraffin oil, as well as aromatic mineral oil hydrocarbons (MOAH).
Even if the dispute seems like David versus Goliath, Bübchen is defending its long-established brand values, such as fundamental trust and quality. "We are not prepared to accept negative spillover effects on our brand," says Martin Kemper, citing its responsibility to consumers.
The Düsseldorf Regional Court has scheduled the hearing for August 25 at 11:15 a.m.
Additional information: The regional court has since dismissed Bübchen's lawsuit in the first instance. Bübchen has filed an appeal. Further information can be found here .
About Bübchen
Bübchen-Werk Ewald Hermes Pharmazeutische Fabrik GmbH, based in Soest, employs around 100 people. Bübchen has been part of the Katjes International Group since 2020. The iconic Bübchen brand is the market leader in the Baby + Kids Care category. Thanks to over 60 years of experience and research, Bübchen guarantees safety and protection from the very beginning. The Bübchen range offers a variety of care products: For babies from the first day of life, Bübchen Baby Care is just right for their special skin needs. The colorful Bübchen Kids Care and Bath Fun products, which are especially gentle on delicate children's skin, are ideal for children aged three and up.