Bübchen accompanies millions of families through their daily lives with gentle skincare. And something that's gentle on the skin should also be gentle on the environment: That's why, since January 2021, the company has been committed to sustainability with new bottles* made from 100% recycled plastic. This makes Bübchen a pioneer in the baby and child care market.
To coincide with the launch, Bübchen is bringing a new campaign to television and collaborated with Sarah Connor for the new spot – she's not only the face of the campaign, but also composed the music herself. The successful musician and mother of four has been a fan of the brand for many years and uses Bübchen care products not only for her children, but also for herself.
GENTLE CARE “EVEN FOR MY BABY SKIN”.
Sarah Connor, new brand ambassador for Bübchen, is a firm believer in the products: "I only wash my face with baby shampoo or soap. Bübchen has been a staple in every sink for years. The 'Bübchen smell' reminds me of my childhood. My mom used Bübchen for us, too." It's clear that the gentle care is doing her good, too: The 40-year-old musician is as radiant as ever.
"We are delighted to be working with Sarah Connor. She's a perfect fit for Bübchen. She's natural and authentic, not only as a super-successful musician, but also as a loving mother of four children," said Bübchen CEO Martin Kemper about the collaboration. Like Sarah, millions of adults trust Bübchen not only to care for their babies and children, but also use the products for their own skin.
SUSTAINABLE PRODUCTS FOR OUR CHILDREN'S WORLD
Bübchen is becoming even more committed to the environment: That's why the first bottles* made from 100% recycled plastic have been on the market since January. With this measure alone, Bübchen will save around 116 tons of plastic in 2021, which is equivalent to the volume of more than 2.9 million rubber ducks. For production, empty plastic bottles from the beverage industry are processed into granules and shaped into the iconic blue Bübchen bottle. After use, the Bübchen bottles can be returned to the recycling cycle and processed again. This makes Bübchen a pioneer in baby and child care, having switched to this environmentally friendly form of packaging. All other products in the range will gradually follow suit. In this way, Bübchen is already contributing today to making everyday life more sustainable for future generations: for the world of our children.
*Excluding: cap, label and dyes